For this project, I decided to create a mini campaign, which encompassed a poster series and an Instagram carousel ad. It's important to note that this was solely a concept project, with the primary focus being on showcasing the photography.
 
I incorporated elements of the Press brand, such as line illustrations of the featured ingredients and layout styles that can be found throughout their website and social media. A bolder choice I made was to incorporate the color palette of their new flavors instead of their usual branding palette, as to add a touch of excitement and let viewers know that they're seeing something NEW! Lastly, I included simple yet effective copywriting to highlight the qualities of the client's product.